How effective is the combination of your main product and ancillary texts?

The poster advertising the film is a very important part of the marketing process because it is this that needs to persuade passers by to view the film. The poster needs to be bold and eye catching to make them stand out from the others around them and also link back to the film which I have done by having my main background image as an open eye which is also a shocking image in itself as it looks like it's staring out of the poster at you and shows the fear of the victim. It also relates back to the film because the main affect of summoning Bloody Mary is seeing yourself in the mirror with tears of blood. I used a black and white photo, fitting with the conventional horror theme of dark colours. Posters advertising films also show the main characters involved, either the protagonist, monster or both and I have done this by also including a small, yet bold image of the monster within the iris and pupil of the eye with a red filter, again fitting with the conventional horror theme and also our trailer making the poster more frightening. I think overall it links well with the trailer, because I have made the film title stand out whilst using a font that relates to the 'bloody' theme and have also shown key points that link back to the plot. The use of the eye and female face within it also makes the poster more appealing to females (which is our target audience) as they are able to relate with the mystery woman monster and the eye is often seen as a very feminine feautre. The date is also included in both the poster and the trailer so that the audience is aware of when they can expect to see it in the cinemas. We have specifically designed the date to also fit with the film. October is known as the horror month, due to Halloween being on the 31st and so we have tied our film in with this, rather than choosing to release during a holiday because our film is aimed at the target audience of mainly females aging from 15 - 25, rather than school children. Females are able to relate with the central characters or the film as they are also female. The repetition of 10/10/10 also ties in well with the repetition in the legend of repeating the name 'Bloody Mary' 3 times in the mirror. It's also a very memorable date.


The trailer is a huge marketing point as it is shown on the big screen to a similar if not precise target audience of our film. As it is only a teaser it is only between 60 - 90 seconds long and therefore needs to include only the best bits to draw in the audience and make them want to pay to see more. In our trailer we have included a basic plot line to our film, fast paced horror action, intertitles and the date of release. Our intertitles break up the trailer and also make a bold point about the story to the film. "This time, the legend, comes alive". It ties in well with the poster as I have also included a tag line 'Bad luck is the least you can expect' which links back to the relevance of the mirror and the bad scene of events that occur.

The magazine is a  key part to the promotion of the film, however it is out of the distributors hands as to whether the film is chosen to be included in the magazine although they can help to push their film forward into the publicity by using their publicity team to arrange media interviews with available members of the film's cast. If the distributors are able to get their film publicised and reviewed in a magazine, it attracts a larger audience as people prefer to see things written by an outsider to the film. By having a photo taken from during the production of the film on the front cover of a well known magazine, it is giving the film a lot of publicity and showing that by reading into it you will find out more about the film that is not nessercarily shown on posters and in the trailer therefore making more people more interested.