Mood Board

In horror films I find the use of masks intriguing as you don't know who's behind them and it creates a sense of mystery and confusion. Dolls and children make the audience think of innocence and by having them in a monstrous, dangerous position plays with the mind making them become more frightening as it goes against the conventions of normality.
Personally, in horror films I prefer the setting to be somewhere unexpected such as in the home because this is where people usually feel safe. Enclosed spaces are also good for making the viewer feel claustrophobic themselves and deserted areas make you feel lost and alone.
The use of candles as motivated lighting during low-key lighting scenes gives a peaceful atmosphere, which can then be changed by the use of flickering candles which starts to make your mind race as to what could be causing it etc.