Teaser Trailers

Friday the 13th.
This key conventions of horror film trailers also apply to this teaser trailer.
The teaser clearly shows the genre, name and production values of the movie. The music used builds to a crescendo, pauses for dramtic effect and then finishes on a final high note. Dialogue from the film, of a woman speaking is used to explain the premise and complication.



[REC]
This trailer does not follow the key conventions of horror film trailers.
It starts off by appearing to be more of a action or documentary film as the camera work is handheld and simply following the action of the firefighters running up the flight of stairs. It's not until the end of the trailer that the horror is shown with the girls face and screams.
However, it does include the title of the film and the production values.
We hear the voices of the characters talking through radios creating the tension even more as it makes us feel part of the film and makes us relate with the firefighters, wanting to see the film more to know what happens.



A Nightmare On Elm Street
This film does follow the key conventions of a horror trailer, however the genre of the film is unclear at the beginning of the trailer. It appears to be more of an action film with the car chase and gun shots, until around 1minute into the trailer when the childrens singing starts and the deserted street sets a scary scene. It shows the name of the movie and the production values of the film at the beginning and end of the trailer.
The dialogue used is the panicked cries of a male telling a woman to wake up, setting the storyline and also of the monster saying 'You won't have nothing to worry about. This won't hurt one little bit' in a deep, sinister voice reinforcing the horror genre.
The singing of the children becomes a scary tune as we relate children to innocence.